Best Natural Makeup Brands For Organic Beauty (2022)
Did you know that the average person uses 12 beauty products per day? But are your skincare and makeup products polluting the planet and your skin? We’ve made a list of the best natural makeup brands.
When considering all the different ingredients that go into each of those products, it’s hard to ignore the toxic reality. Every chemical that goes into a beauty product is absorbed by your skin. On average, that is about 126 individual ingredients coming into contact with your skin…every single day.
If you thought that those ingredients are all cleared and tested, you might be surprised to learn that this isn’t the case. Safety tests are not required in the cosmetic industry. What is even more alarming is the fact that over 1300 chemicals are banned in the EU, while only 8 are banned by the FDA.
That is a lot of potentially toxic chemicals not only seeping into your skin but also the environment. After being washed off your body, these chemicals go down the drain and end up back in water and ecosystems.
The good news is that there are many natural makeup brands looking to disrupt the toxic cosmetic industry. With that said, here are the 13 best natural makeup brands looking to save your skin and the planet.
Best Natural Makeup Brands
1. Ilia
Ilia challenges the standard conventions of the beauty industry by creating innovative, safe, and potent formulas that protect and revive both the skin and the planet. All the products that Ilia creates are made to combine skincare and makeup in one, by using active skincare ingredients to shield the skin from environmental stressors.
The brand is dedicated to sustainability and ethics in all steps of production. From cruelty-free and vegan-friendly formulas to sustainable product packaging. They use recycled aluminum, glass components, and responsibly sourced paper.
Highlights
- Vegan-friendly
- Cruelty-free
- Eco-friendly packaging
- USDA-certified ingredients
- Free from gluten, paragons, phthalates, petroleum, mineral oil, talc, BHA/BHT, propylene glycol, and cyclomethicones.
2. 100% Pure
100% PURE is dedicated to making natural and impactful beauty products. The brand promotes compassion, kindness, and sustainability through charitable activities and promoting clean beauty.
All formulas are created to be healthy, pure, and nourishing. Pigments in their cosmetic products are derived from fruit, vegetable, tea, and cocoa, to avoid the use of heavy metal dyes. With each purchase at 100% PURE, customers get to choose whether a donation is made to planting trees or providing meals to dogs in shelters.
Highlights
- Vegan-friendly
- Cruelty-free
- Non-toxic ingredients
- Naturally pigmented
- Recycled packaging
- Charitable initiatives
3. RMS Beauty
RMS Beauty set out to create living-ingredient-based products that offer professional quality performance. Their products are versatile and uncomplicated, in an effort to provide high-quality results to anyone who uses them.
The brand is unique in the clean beauty space by providing ingredients that are as close to their natural state as possible. Formulations use raw, food-grade, organic, wildcrafted, natural ingredients.
Highlights
- Vegan-friendly
- Cruelty-free
- Non-toxic
- GMO-free
- Synthetic fragrance-free
- Free from GMOs, parabens, sulphates, phthalates, nano, and talc
4. Kosas
Kosas creates products that are not just good for the skin but also for the environment. The brand believes wearing makeup is an opportunity to take care of your skin, and this can be accomplished through intentional ingredients.
Their natural beauty products are clinically proven to help keep skin healthy with nourishing ingredients. Kosas is partnering with manufacturers that are working towards green energy initiatives, and prioritizing recyclable materials for their packaging.
Highlights
- Vegan-friendly
- Cruelty-free
- Non-toxic, botanical formulas
- Synthetic fragrance-free
- Free from silicones, parabens, phthalates, sulphates, petrolatum, dimethicone, aluminum, talc, microplastics, and more!
5. Juice Beauty
Juice Beauty was built out of a passion for environmentalism and a commitment to natural health and beauty products. Their focus is on making antioxidant-rich skincare and plant-based makeup available, but also effective.
The brand clinically validates results and uses authentically organic formulas. By using organically farmed ingredients, products can provide higher levels of antioxidants which are good for the skin. Organic farming also avoids the use of pesticides and synthetic fertilizers which protects humans, animals, and the planet.
Juice Beauty focuses on sustainable practices when it comes to both packaging and manufacturing.
Highlights
- Vegan-friendly
- Cruelty-free
- USDA-certified ingredients
- Recycled packaging
- Charitable, eco-friendly initiatives
6. W3LL PEOPLE
W3LL PEOPLE makes award-winning, dermatologist-approved, clean beauty products from plant-powered ingredients. They focus on formulas that improve the long-term health of your skin and the planet.
The brand focuses on using clean, ethically-sourced, renewable ingredients such as green tea, turmeric, and pomegranate. W3LL PEOPLE is on a mission to ensure everyone has the ability to choose clean products.
Highlights
- Vegan-friendly
- Cruelty-free
- EWG-verified
- Fragrance-free
- Dermatologist-developed
- Free from silicones, parabens, phthalates, formaldehyde, dimethicone, polyethylene, talc, mineral oils, and more!
7. Vapour
Vapour is dedicated to creating deliberately sustainable products that pay respect to humans and the plat they live on.
The brand creates natural beauty products formulated from antioxidants, vitamins, fatty acids, and minerals. Ingredients are ethically sourced using organic farming which protects valuable ecosystems.
Vapour also takes action to create a sustainable future by donating to and supporting eco-friendly initiatives such as DreamTree and Amigos Bravos. The brand has earned the “Champion Safety Status” from the Environmental Working Group and Campaign for Safe Cosmetics.
Highlights
- Cruelty-free
- USDA-cerified
- FSC-certified
- Fragrance-free
- Eco-friendly packaging and manufacturing
- Recycling program for empty products
- Charitable initiatives
- Free from silicones, parabens, phthalates, formaldehyde, dimethicone, petroleum, talc, and more!
8. Au Naturale
Au Naturale is on a mission to show consumers that cleaner beauty is possible.
Their natural beauty products are formulated to be safe and nourishing for even sensitive skin. Only ingredients that are ethical, factually healthy, and naturally sourced are used in products.
Au Naturale audits suppliers and ingredients to ensure they offer unparalleled transparency. The brand is carbon-free, uses green energy, and donates 1% of annual revenue to environmental organizations.
Highlights
- Cruelty-free
- Vegan-friendly
- USDA-cerified
- B-Corp Certified
- Non-toxic
- Recyclable packaging
- Ethically sourced
- Charitable initiatives
- Free from fragrance, gluten, parabens, nanos, and more!
9. Alima Pure
Alima Pure is a woman-founded and woman-run company dedicated to clean beauty products that are designed for everyone. The brand aims to empower and connect people through makeup that doesn’t force them to compromise their values.
All formulas are non-toxic, clean, and high-performing. Anima Pure is carbon-neutral, powered by green energy, and donates 1% of annual revenue to environmental organizations.
Highlights
- Cruelty-free
- B-Corp Certified
- Non-toxic
- Recyclable packaging
- Ethically sourced
- Charitable initiatives
- Free of parabens, phthalates, sulphates, dimethicone, petroleum, talc, nanoparticles, and more!
10. BITE Beauty
BITE Beauty is on a mission to make clean beauty more vibrant and exciting. They create products that are bold in color but safe on the skin.
All products are powered by superfoods like agave nectar and papaya enzymes. The brand uses formulas that contain antioxidants, vitamins, minerals, fatty acids, and more. BITE Beauty gets all its products reviewed by licensed toxicologists to ensure safety and efficiency.
Highlights
- Vegan-friendly
- Cruelty-free
- Non-toxic
- No synthetic fragrances
- Free of GMOs, parabens, phthalates, sulphates, aluminum, talc, nanoparticles, and more
11. Kjaer Weis
Kjaer Weis has been committed to creating positive environmental impacts ever since it was the first luxury beauty brand to introduce refillable packaging.
The brand combines ingredient integrity with innovative packaging. Their ingredients are biodynamically grown, sustainably sourced, and organic.
Kjaer Weis is committed to reducing waste by making all their product packaging either recyclable, compostable, or refillable. All packaging uses PSC-certified materials and is printed with water-based ingredients.
Highlights
- Vegan-friendly
- Cruelty-free
- Non-toxic
- Refillable, recyclable, and compostable materials
- No synthetic fragrances
- Free of GMOs, parabens, silicones, petrochemical emulsifiers
12. Olga’s Organics
Olga’s Organics was born after a realization that truly natural makeup and beauty products were hard to find.
The brand creates non-irritating formulas with nothing but organic plants. They want everyone to experience the rejuvenating and healing power that organic plants offer and ditch the damaging chemicals usually found in cosmetics.
Highlights
- Non-toxic
- Cruelty-free
- USDA Organic Certified
- Fragrance-free
- Free from parabens, phthalates, formaldehyde, talc, mineral oils, and more!
13. Afterglow
Afterglow is on a mission to inspire and enhance beauty through safe, effective, and natural cosmetics. The brand creates products specifically designed for highly sensitive skin.
Their formulations only use certified organic ingredients and avoid popular irritating and synthetic ingredients. Afterglow works with creative and innovative chemists to develop natural, organic cosmetics while maintaining pharmaceutical-grade effectiveness.
Highlights
- Non-toxic
- Cruelty-free
- Vegan-friendly
- USDA Certified
- Fragrance-free
- Free from gluten, soy, parabens, bismuth, and more!
